About
Developer & consultant focused on clean builds, intuitive workflows, and measurable outcomes.
I help brands, publishers, SaaS teams, and nonprofits build digital platforms that work — balancing cultural credibility with technical scale.
Where I’m strongest
Publishing & Editorial
Hypebeast · Stones Throw · Now-Again
SaaS & Enterprise
ProfitWell (Paddle) · Exabeam
E-commerce & Marketing
Shopify · Mailchimp
Learning & Nonprofit
LearnDash LMS · community events
WordPress + ACFCMS MigrationShopify/LiquidNext.jsMailchimpDesign SystemsPerformanceLearnDash LMS
Approach
- Ship simple, reliable foundations first. Polish in layers.
- Respect editors: structured fields, safe defaults, clear docs.
- Performance by design: cacheable templates, small JS, accessible UI.
Outcomes
- Faster launch cycles, fewer regressions.
- Editorial & LMS workflows that run long‑term.
- Pages that load fast and convert.
Selected highlights
- Led Drupal → WordPress migration for Hypebeast; custom performance theme helped earn a spot in Time’s Top 50 Websites.
- Built and maintained catalog platforms for Stones Throw & Now‑Again.
- Scaled template systems for ProfitWell (Paddle) & Exabeam to speed up campaign launches.
- Shipped LearnDash LMS builds for NNEDV and partner training portals.
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